Blog & Resources

NSI Electrical Contractor Website Design NSI Electric is a long-standing company that takes great pride in their employees, making them a special part of the NSI Family beginning on their first day of employment. With family values at the heart and soul of this company, this message was not clearly conveyed on their website to…

Artistic Tile & RemodelingLogo/Branding, Website Design, Marketing Artistic Tile & Remodeling was rebranding after running their business since 1997. We started their project by creating a new logo and branding. This carried through to their website, social media, and online marketing. Artistic Tile & Remodeling has a strong focus in custom tile work, but also…

A mission statement isn’t just for white-collar corporate companies. Your construction company, no matter what the size, needs a mission statement! Defining your mission is important because it tells your customers who you are and what your business stands for. It tells your customers the direction you are heading and what type of values you…

There are so many reasons to join your local associations. For years it’s been the place for people in the home building business to network, find out about events in the industry, find advertising and promotional opportunities, educational resources and so much more. Your local associations are also a resource for regulatory information for all…

I hear this question from contractors a lot. Facebook is a great platform and it’s so easy to set up, so do you REALLY need to invest in a website? The answer is YES!!! Here is why: 1. You have control Facebook can change anything at any given time. I’m sure you’ve already experienced some…

Picture this: It’s 100+ degrees and the AC goes out. Most homeowners will jump on their phone and start to look in Google or ask their friends on Facebook for recommendations for an HVAC contractor.  What happens next? They are going to research these different HVAC contractors by looking at their website to find the…

There are hundreds of websites your construction business can be listed on so that you can be found locally for search and many of them are FREE. Adding your website to directory listings is helpful for a few reasons.  It helps your website rank higher in search results (SEO is a big buzz word and…

We are in uncharted territory with the reaction to the Coronavirus/Covid-19. As things are changing every day, it’s important to keep customers up-to-date with where your business is at.  As social media experts in the construction contractors and home service industry, we know that our clients look to us for ways to communicate. You have…

You have been asking your family, friends, and customers for referrals but it’s time to expand beyond your immediate circle. You know that you need to create a marketing plan, but you aren’t sure where to start and who to listen to. As marketing professionals in the HVAC industry let us tell you what has…